SEO Best Practices for a New Website Launch

Keyword Research

Identify primary and secondary keywords before content creation. Use search volume, competition, and relevance metrics to prioritize targets.

Site Architecture

Design a logical hierarchy with clear navigation. Use descriptive, keyword-rich URLs. Ensure all key pages are accessible within three clicks from the homepage.

On-Page Optimization

Include target keywords in titles, meta descriptions, headings, and body text naturally. Use semantic HTML for clarity. Optimize image alt attributes and file names.

Mobile Optimization

Adopt a responsive design tested across devices and screen sizes. Mobile performance affects both rankings and user engagement.

Page Speed

Minimize CSS and JavaScript, compress images, enable browser caching, and use a CDN. Aim for sub-2-second load times.

Internal Linking

Link related pages to distribute authority and guide users to relevant content. Use descriptive anchor text.

Sitemap and Robots.txt

Generate and submit an XML sitemap to search engines. Configure robots.txt to prevent indexing of irrelevant or duplicate content.

Secure Protocol

Use HTTPS across the site. Maintain valid SSL certificates.

Analytics and Tracking

Set up Google Analytics and Google Search Console before launch. Monitor indexing, search performance, and crawl errors from day one.

Backlink Acquisition Plan

Develop a strategy for earning quality inbound links through